How I Cut Load Time by 78% on a 10K-User Platform Performance
Virtualization, selective re-renders, and a total rethink of how we structured data loading.
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Ship Strong Products.
I am Senior Frontend Engineer who loves what he does. For 8+ years I've been building IT products – at major tech companies and as an indie hacker. I explore new approaches and AI tools before they go mainstream.
That's what I write about here, every week.
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$ ABOUT
I build products.Then I tell you how.Then I tell you how.
8+
Years
68
Projects
6
Startups
$ CORE STACK
- React
- Next.js
- TypeScript
- Node.js
- NestJS
- PostgreSQL
- Redux Toolkit
- Tailwind CSS
- GraphQL
- Docker
- CI/CD
- WebSockets
Real notes from IT workspaces, Startup Launches and production fires. All Stories 
AI Won't Replace Frontend Engineers. It'll Make the Best Ones Untouchable. AI
After 18 months of AI tools in my daily workflow — what changed, what didn't, and what I'd bet on.
The Component Library That Halved Our Sprint Velocity Architecture
Why we built from scratch instead of using an existing one, and the structure we landed on.
Discriminated Unions: The TypeScript Feature I Wish I'd Used Earlier TypeScript
How one pattern eliminated an entire class of runtime bugs from our codebase.
Zustand vs Redux Toolkit: A Year Later on a Real Project State
Not a benchmark. A honest retrospective from a team that switched mid-product.
Leading Engineers When You're Not the Manager Leadership
Influence, trust, and the quiet skills that actually move teams forward.
React Server Components: The Mental Model Nobody Explains React
Forget the docs for a minute. Here's how I finally made RSC click for my whole team.
How We Stopped Blaming the ORM and Actually Fixed Our Queries Backend
EXPLAIN ANALYZE, index strategies, and the three queries that were killing our startup.
Building a Design System from Zero with No Designer Architecture
Tokens, variants, and the decisions that kept us from rewriting it six months later.
Monorepo: 6 Months In, Here's What We Got Wrong DevOps
Turborepo looked great on paper. The reality was more nuanced — and more interesting.
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No Spam • Unsubscribe any time • ~900 readers